Does selling benefits sell better than selling features?

Sales Tips: Sell Benefits not Features; Customers don’t care about Features!

Sales Tips: Sell Benefits not Features; Customers don’t care about Features (Shopify Success 2019)

Shopify Success 2019: Whether you are operating an E-commerce store or a physical store, Customers don’t care about Features; is this True or false?

But I have always learnt that Features are important… the engineers of the electronic product always stress to me to sell features… Why should I sell benefits instead?